The region features a mix of coastal landscapes, mountain ranges, and river valleys, with natural landmarks such as the Adriatic Sea and the nearby Albanian Alps, offering a blend of natural beauty and outdoor recreation opportunities.

The climate varies from Mediterranean along the coast to continental inland. Coastal areas experience hot, dry summers and mild, wet winters, while inland areas have hot summers and cold, snowy winters. Rainfall is more frequent in the coastal regions, especially during fall and winter.

The two most common languages spoken are Albanian and Macedonian.

Major religions in the region include Islam, Orthodox Christianity, and Roman Catholicism.

Textiles: The area supports a strong textiles industry with companies excelling in garment production and export.

Agriculture: The region has a significant agriculture sector, with a focus on producing olives, fruits, and vegetables.

Mining: The area has a robust mining industry with companies excelling in chromium, copper, and nickel extraction.

The area hosts events like the Gjirokastër National Folklore Festival, celebrating Albanian folk music and dance; the Tirana International Film Festival, showcasing local and international films; and the Skopje Marathon, featuring community and sports activities.

Popular tourist destinations include the Butrint National Park, known for its archaeological sites; the Lake Ohrid, featuring natural beauty and historical significance; and the Skanderbeg Square in Tirana, offering historical and cultural attractions.

Favored activities include hiking, sailing, and exploring caves, with major parks like Llogara National Park and Shebenik-Jabllanice National Park being popular destinations.