The region features a mix of coastal landscapes, forests, and river valleys, with natural landmarks such as the Baltic Sea and the nearby Gauja National Park, offering a blend of natural beauty and outdoor recreation opportunities.

The climate is temperate with mild summers and cold winters. Summer temperatures average around 70°F, while winter temperatures average around 25°F. Rainfall is moderate and evenly distributed throughout the year, with frequent snowfall in winter.

The two most common languages spoken are Estonian and Latvian.

Major religions in the region include Lutheranism in Estonia, Roman Catholicism in Latvia, and Roman Catholicism in Lithuania.

Information Technology: The area supports a strong IT sector with companies excelling in software development and tech innovation, particularly in Estonia, known for its digital advancements.

Agriculture: The region has a significant agriculture sector, with a focus on producing grains, potatoes, and dairy products.

Forestry: The area has a robust forestry industry with companies excelling in timber production and wood processing.

The area hosts events like the Jāņi in Latvia, celebrating the summer solstice; the Song and Dance Festival in Estonia, showcasing traditional music and dance; and the Kaziuko Mugė in Lithuania, featuring local crafts and cultural activities.

Popular tourist destinations include the Old Town of Tallinn, known for its medieval architecture; the Riga Cathedral, featuring historical significance; and the Trakai Island Castle in Lithuania, offering historical and cultural attractions.

Favored activities include hiking, cycling, and exploring historical sites, with major parks like Lahemaa National Park in Estonia and Kurzeme Region in Latvia being popular destinations.