CULTURAL SUMMARY

Joao Pessoa's culture is enriched by its mix of indigenous, African, and European influences, reflected in its music, dance, and cuisine. The city is known for its vibrant art scene, including traditional crafts and contemporary arts. Popular local dishes include feijoada and baião de dois, showcasing the region's culinary diversity. The city also celebrates various cultural festivals that highlight its historical and cultural heritage.

TOPOGRAPHY

The region's topography includes coastal plains, sandy beaches along the Atlantic Ocean, and the Borborema Plateau.

CLIMATE

Joao Pessoa has a tropical climate with average temperatures ranging from 73°F (23°C) to 82°F (28°C) and a high likelihood of rain during the summer and autumn months.

LANGUAGES

The two most common languages spoken in the area are Portuguese and English.

RELIGIONS

The three largest religious denominations in the area are Roman Catholicism, Evangelical Protestantism, and Spiritism.

INDUSTRIES

Agriculture: Major employers include companies like Agrenco, which excels in agricultural production and export.

Manufacturing: Companies such as Alpargatas lead in the production of footwear and textiles.

Information Technology: Firms like Wipro excel in IT services and consulting.

LOCAL EVENTS

The three largest local celebrations include the Festa das Neves, the carnival, and the São João Festival.

TOURISM

Popular tourist attractions include the Cabo Branco Lighthouse, the Tambaú Beach, and the São Francisco Church.

RECREATION

Favored recreational activities include visiting the Botanical Garden Benjamim Maranhão and exploring the Arruda Câmara Park.

MISSION HISTORY

Responding to requests from German members of the Church living in Brazil, missionaries began preaching in southern Brazil in 1928. For many years, the Church had some success in the German colonies in Brazil and made little effort to preach among the Portuguese-speaking population. Beginning in the 1930s, a rise in anti-German sentiment led to a government ban on the use of German in public. Church services were soon held in Portuguese, and some German-language materials were destroyed.

The Portuguese translation of the Book of Mormon, first published in 1940, signaled a new era for the Church in Brazil. As missionaries began preaching in Portuguese, the Church in Brazil grew faster than in any other country in South America. Branches, districts, and missions were established throughout the country. In 1966 the first stake in South America was created in São Paulo; 12 years later, the first temple in South America was dedicated in São Paulo.

Since 1978 hundreds of thousands of people have been baptized in Brazil. Wards and stakes are now established throughout the country, and temples are operating or are under construction in many of the major cities of Brazil. The 10th temple, the Brasília Brazil Temple, was announced April 2, 2017. “Brazil,” said President Russell M. Nelson, “is part of the heart of the Church.”

MISSION GROUPS

These groups are a great way to connect with other families who have missionaries in the same area, reconnect with other missionaries you served with in the past or simply learn more about the mission.  Robust membership activity can make these groups truly amazing resources!