CULTURAL SUMMARY

Sao Paulo's culture is a vibrant blend of European, African, and indigenous influences, reflected in its diverse cuisine, music, and festivals. Traditional dishes like feijoada and pao de queijo are popular. The city is renowned for its bossa nova and samba music. Cultural events and historic landmarks in Sao Paulo highlight its rich heritage and the blend of traditions from different communities.

TOPOGRAPHY

The region's topography includes the Serra do Mar mountain range, the Tiete River, and various urban parks and green spaces. The city of Sao Paulo itself is known for its varied topography, including hills and valleys.

CLIMATE

Sao Paulo has a subtropical climate with average temperatures ranging from 58°F (14°C) in winter to 82°F (28°C) in summer. The region experiences a high likelihood of rain during the summer months, while winter remains relatively dry.

LANGUAGES

The two most common languages spoken in the area are Portuguese and Spanish.

RELIGIONS

The three largest religious denominations in the area are Roman Catholicism, Protestantism, and Spiritism.

INDUSTRIES

Finance: Major employers include Itaú Unibanco and Bradesco, both excelling in banking and financial services.

Manufacturing: Key employers like Volkswagen excel in automotive manufacturing and assembly.

Technology: Prominent employers include TOTVS, known for its enterprise software solutions.

LOCAL EVENTS

The three largest local celebrations include the Carnival, the Virada Cultural, and the Sao Paulo International Film Festival.

TOURISM

Popular tourist attractions include the Avenida Paulista, the Ibirapuera Park, and the Sao Paulo Museum of Art.

RECREATION

Favored recreational activities include jogging and cycling in Ibirapuera Park and exploring nature trails in the Cantareira State Park.

MISSION HISTORY

Responding to requests from German members of the Church living in Brazil, missionaries began preaching in southern Brazil in 1928. For many years, the Church had some success in the German colonies in Brazil and made little effort to preach among the Portuguese-speaking population. Beginning in the 1930s, a rise in anti-German sentiment led to a government ban on the use of German in public. Church services were soon held in Portuguese, and some German-language materials were destroyed.

The Portuguese translation of the Book of Mormon, first published in 1940, signaled a new era for the Church in Brazil. As missionaries began preaching in Portuguese, the Church in Brazil grew faster than in any other country in South America. Branches, districts, and missions were established throughout the country. In 1966 the first stake in South America was created in São Paulo; 12 years later, the first temple in South America was dedicated in São Paulo.

Since 1978 hundreds of thousands of people have been baptized in Brazil. Wards and stakes are now established throughout the country, and temples are operating or are under construction in many of the major cities of Brazil. The 10th temple, the Brasília Brazil Temple, was announced April 2, 2017. “Brazil,” said President Russell M. Nelson, “is part of the heart of the Church.”