The region features a mix of urban landscapes, desert areas, and coastal regions, with natural landmarks such as the Sierra Madre Occidental mountains and the nearby Gulf of California, offering a blend of natural beauty and metropolitan development.

The climate is desert with hot summers and mild winters. Summer temperatures average around 95°F, while winter temperatures average around 60°F. Rainfall is sparse, with most precipitation occurring during the monsoon season in July and August.

The two most common languages spoken are Spanish and Yaqui.

Major religions in the region include Roman Catholicism, which is predominant, followed by smaller communities of Protestantism and Islam.

Agriculture: The region has a strong agricultural sector with major employers like Agroindustrias Tombell excelling in tomato production.

Manufacturing: Companies like Ford lead in automotive manufacturing and production.

Fisheries: The area supports a robust fisheries sector with companies like Camaroneros del Sur excelling in shrimp and fish farming.

The area hosts events like the Fiestas del Pitic, celebrating local culture and history; the Day of the Dead, featuring traditional festivities; and the Mexican Independence Day, showcasing national pride.

Popular tourist destinations include the Cerro de la Campana, known for its panoramic views; the Museum of Popular and Indigenous Cultures of Sonora, offering insights into local history and culture; and the Parque La Ruina, featuring recreational spaces and cultural events.

Favored activities include hiking, beach-going, and exploring nature, with major parks like Centro Ecológico de Sonora and Bahía de Kino being popular destinations.