The region features a mix of urban landscapes, coastal areas, and mountainous regions, with natural landmarks such as the Pacific Ocean and the nearby Sierra Juárez, offering a blend of natural beauty and metropolitan development.

The climate is semi-arid with hot summers and mild winters. Summer temperatures average around 85°F, while winter temperatures average around 60°F. Rainfall is highest during the winter months, particularly in January and February.

The two most common languages spoken are Spanish and English.

Major religions in the region include Roman Catholicism, which is predominant, followed by smaller communities of Protestantism and Islam.

Manufacturing: The region has a strong manufacturing sector with major employers like Sanyo excelling in electronics manufacturing and production.

Medical Devices: Companies like Medtronic lead in medical device production and innovation.

Logistics: The area supports a robust logistics sector with companies excelling in cross-border trade and transportation services.

The area hosts events like the Tijuana Carnival, celebrating with parades and music; the Day of the Dead, featuring traditional altars and festivities; and the Mexican Independence Day, showcasing national pride.

Popular tourist destinations include the Avenida Revolución, known for its historical and cultural significance; the Tijuana Cultural Center, offering extensive exhibits and performances; and the Playas de Tijuana, featuring beautiful beaches and coastal views.

Favored activities include surfing, exploring cultural sites, and enjoying outdoor events, with major parks like Parque Morelos and Parque de la Amistad being popular destinations.